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Localization

 

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Solution For Linguistic Challenges

Localization is a dialect-specific translation.

In essence, Localization is the process by which messaging is not just converted word by word from one language to another, but rather it is adapted to more effectively convey a cultural meaning or connotation in the target culture instead of literal translation.

Localization’s broader goal is to make content feel as though it were created explicitly for a specific target market – i.e. that the product or message will resonate and attract customers locally.

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